Market and Price

Good marketing is critical to the success of your business. Marketing has many dimensions, including market research, customer service, advertising, targeting, packaging, pricing, e-marketing, and others. Investing in a good marketing plan will generate excellent returns.

Marketing

• Understanding Marketing

  Basic definition and discussion of marketing.

• 100+ Marketing Ideas

  Multiple ideas your business can use to improve marketing.

• International Sales

  The international market is an excellent business opportunity.

• Customer Service

  Customer service is an essential skill for a business of any size and type.

• Marketing Basics

  Basic ideas of marketing, including strategy, research, and target marketing.

• Competitive Analysis

  Knowing your competition will help improve your business.

• Target Marketing

  Appealing to a small group of consumers can mean success for your business.

• Marketing Plans

  Like a business plan, a marketing plan is an essential guide.

• Marketing FAQs

  Answers to frequent questions about marketing.

Advertising

• Advertising And Public Relations

  The separate characteristics of advertising and public relations.

• Advertising Primer

  Make your advertisements effective and appealing to consumers.

• How To Improve Your Yellow Pages Advertising

  Get the most out of your Yellow Pages ad.

• Online Advertising Regulations

  The FTC's guide to online advertising.

• Online Advertising

  The U.S. Department of Commerce's guide to online advertising.